Branding & Graphic Design

I use graphic design daily in my role at Madison & Co. to create engaging social media posts, advertisements & more.

Check out some of my favorite designs I've made below!

Rebranding

As the company transitioned to a new e-commerce platform, I designed an entire rebrand, choosing new colors, fonts, and patterns to reflect the brand’s light, airy aesthetic. I retained the bold signature green for brand recognition and incorporated a hydrangea, their best-selling flower, to honor the brand’s roots. The redesign includes a primary logo, secondary logo, submark, and favicon, appealing to a modern online market while staying true to the brand’s Southern style and faux floral niche.